Category Archives: Advertising

Apparently, the rumors of data visualization’s death have been greatly exaggerated …

Apparently, the rumors of data visualization’s death have been greatly exaggerated … Salesforce is acquiring data viz company Tableau for $15.7 billion Learning on the job is probably the single most important factor driving your performance at work. You won’t know everything you need to about your job when you’re hired, no matter how good your education is or how much experience you had in previous positions. The road to learning starts with a willingness to admit what you don’t know and an interest in learning new things. Tableau allows design luddites to upload a spreadsheet and easily alter the graphical layout of information to make sense of data or just make it more aesthetically pleasing. That service is increasingly valuable, as big data emerges as an ubiquitous tool in the business world. “Tableau helps people see and understand data, and Salesforce helps people engage and understand customers,” said Marc Benioff, Chairman and co-CEO, Salesforce, in a press statement. “It’s truly the best of both worlds for our customers–bringing together two critical platforms that every customer needs to understand their world.” As TechCrunch points out, the news comes on the heels of Google announcing plans to acquire the data analytics startup Looker for $2.6 billion. Apparently smart data analytics, and clear, well-designed information are very much hot commodities in a world that is increasingly quantifiable. Amidst a year of high-profile IPOs, as Uber’s stock founders and Beyond Meat’s soars, it’s worth noting that Salesforce and Tableau are both publicly traded Silicon Valley companies that launched around 20 years ago. Some startups really do grow up   Read more

For Effective SEO, Content Is Still King

Ask us about copy-writing for SEO … (843) 227-0619! From Emarkerter: seoMarketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation, and in June 2015 research by Ascend2, 89% worldwide rated SEO successful at achieving these objectives. Further, in February 2015 polling by Econsultancy, fully 73% of in-house marketers and 76% of US agencies worldwide said SEO provided excellent or good return on investment (ROI), the first- and second-highest responses. Most Effective vs. Difficult SEO Tactics to Execute According to Marketing Professionals Worldwide, June 2015 (% of respondents) SHARE THIS More than seven in 10 respondents said SEO effectiveness was improving, and content was by far the most important factor in this. Fully 72% cited relevant content creation as the most effective SEO tactic. Unfortunately, though, it was also the second most difficult, at 46% of respondents. The second most effective area, keyword and phrase research, proved to be much easier at executing; however, this stresses content’s importance again, as these terms must relate to the content produced. Putting manpower toward frequent website updates as well as link building also ranked highly for effectiveness, though the latter was the most difficult to execute. While website URL restructuring was the least difficult, it was also the least effective. Outside experts can help marketers maximize SEO efforts and effectiveness. As such 81% of Ascend2 respondents outsourced some or all of their SEO tactics. Q4 2014 data from AdLift reaffirms the importance of showing up at the top of search results. Looking at the clickthrough rate (CTR) of US desktop organic search results on Google, average CTR for branded keywords in position one was 45.7%, vs. 11.6% for second and 5.4% for third. Similarly, CTR for nonbranded terms was 24.7% for spot one, vs. 12.8% and 7.4% for Nos. 2 and 3. Mobile showed similar results. CTR for branded keywords in position one was 46.4%, vs. 10.8% in second and 6.1% in third. For nonbranded terms on mobile, first position saw an average CTR of 27.4%, dropping to respective rates of 17.6% and 13.9% for Nos. 2 and 3. Read more

8 Ways to Beat Facebook’s Algorithm and Keep Your Consumers Engaged

From Mashable

1. Integrated approach

A few years ago we relied heavily on fan page interactions. Now with the changes made we have seen dramatic drops in engagement through Facebook for our brand. To counter this we have taken a more integrated approach with all our social networks and started to use pins and tweets in A/B tests to gauge fan interactions. If something catches the attention of viewers, then we also share it on Facebook.

2. Great content

No matter what the algorithm is, great content will always rise to the top. We think about great content as information that our fans can use. An algorithm change impacts all businesses, not just ours. Focus on creating content that your fans love and will want to share — the best content will always rise to the top.

3. Don’t game

Our focus on any social network has always been about real engagement instead of vanity metrics. As every social network shifts to embrace quality over quantity, Facebook will only increasingly reward excellent content.

4. Staff engagement

We are definitely getting less natural engagement, but we’ve done a few things to offset it. Firstly, we’re beefing up staff engagement and sharing of our posts. Facebook won’t hide personal updates. Secondly, we’re working more with Facebook ads; they’ve been hit and miss so far. Finally, we’re putting money and effort elsewhere. Twitter, Linkedin, Pinterest, partnerships and on-the-ground marketing all drive people to our site, so that we’re not reliant on Facebook.

5. Email marketing

Social media is fickle yet necessary, but diversification is even more so. As a small business with Facebook as our number one source of referral traffic, the change hit us hard. But a few things are helping us keep ahead of the curve and outside the box. We don’t post just to post; however, we have found that posting 4-6 times a day increases engagement without paying. Our numbers are heavy on Facebook and lower on Twitter, Instagram, Youtube and Pinterest. We cross-promote with exclusive content, contests, flash sales and discounts to help spread the fan love. To this day, email marketing still trumps all social in regards to conversions. We incentivize email signups.

6. Autonomics

Autonomic (intelligent automation) tools are just now hitting the market but are already allowing us to maintain our edge and maintain strong, non-paid marketing efforts on the Facebook platform. Autonomic tools use big data and best practices to ensure your marketing sees the right people at the right time, with the right message. With continued changes to the Facebook algorithm, these tools will soon be the only way to use Facebook and avoid pay-to-play.

7. Timing and content

Facebook is changing the way we consume media. You used to be able to post a picture and have it go viral. Now Facebook is favoring content. If your business isn’t posting amazing articles that people will like, your EdgeRank will go down and your business page will fade into the dark. By posting at times when people read and click on articles, our business page has stayed ahead of the curve and we consistently see improvements in our Facebook interactions.

8. Diversification

No sweat. We’re beefing up in other areas of social media. We’ve really been flexing our muscle with Google+ and LinkedIn. With the time we that aren’t investing in Facebook for our social clients, we’re putting towards getting more dynamic and playful with Pinterest and Twitter. You know what they say about when one social medium closes…. See Complete Article Read more

SEO Services

At AEI Marketing we offer SEO Services to Hilton Head businesses: Increase your website rankings with professional Search Engine Optimization: Site Optimization – The careful placement of keyword optimized content and code to bring your website up to latest standards for the ever changing search engine landscape. This includes page speed optimization, XML sitemaps, alt tag additions, keyword targeted posts and pages, and much more! Website Submission – Registration to relevant search engines, social bookmarking portals and directories: building a solid base for all future SEO work. Link building for your website – The largest factor in your results: incoming links with quality anchor text  from related websites play a major role in your SEO ranking. Content Marketing, Blogging and Placements – Content development and creation, design and posting, custom articles and blog posts, all help establish your niche in the marketplace and  get more traffic to your site.  E-newsletters help you keep in contact with your customers, building your brand and increasing loyalty. Pay Per Click – The quickest way to the top, but without proper set-up and management, a huge waste of money. Let our certified technicians set-up and manage your PPC efforts. Read more

Your Google Searches May Help Decide Your Facebook Ads

hilton head media designOk, so being tracked on the internet is really kind of creepy, but I think we all know it happens. How many times have you searched for a product and then later noticed very specific ads appearing that are directly related. If you are familiar with Google Pay Per Click advertising, then you know this is easily done. I guess it is not surprising to see Facebook copy the masters … “The ads you see on Facebook may soon look a lot like the ads you see on Google. Marketers are now able to take keywords from your search query on Google (or Yahoo or Bing) and use that information to offer you more targeted ads in your Facebook feed. That’s thanks to ad technology created by Facebook ad partner Kenshoo Social. Kenshoo’s technology is still in beta, but won’t be for long. The company says that many of its clients should have access to the service in the coming weeks. If you click on an ad that results from a search query, marketers can use Kenshoo to pick out keywords from your searches to better target you on the social network. For example, if you search for “red running shoes” on Bing and click on a Nike ad that surfaces, Nike will recognize the keyword that surfaced that ad (probably “shoes”) and then send you shoe-related ads on Facebook, too.” From Mashable – Read More Read more

June Enews from AEI Marketing

 Our E-newsletter
mobileWe’re excited to announce the release of the Beaufort Waterfest mobile app. The app displays news feeds, calendars of festival events and shows. Users can purchase event tickets, shop for merchandise and more.For festival guests, the app adds conveniences and engagement opportunities via the app and social media. We’ve been the Webmaster, ecommerce provider, and technical advisor for the Beaufort Water Festival for over three years.Visit the website or download the app to your mobile device or tablet from the Google Play Store or iTunes. 
justinSales by the Sea, the Newest Member of the AEI Team Hi everyone, I’m Justin and I’m thrilled to join the AEI team! I graduated from USCB with a Bachelors of Science in Business Administration with a double concentration in Management and Marketing. I may be a recent graduate but I’ve had my hand in sales since my first lemonade stand. I’ve lived in Hilton Head for nearly ten years and I’m excited to bring my experiences to AEI as the new sales guy. When I’m not talking to people about the super cool things our strategy team and code monkeys can do I dabble in numismatics and enjoy the many beaches on the island.
porterhouseIt’s All in the Family For those who may not know, AEI happens to be affiliated with the Porterhouse Grill. Jeff’s brother, Andy Urell, is the head chef at this fine establishment and we’ve taken over the website and monthly newsletter. Check out their new website. Your taste buds may just drive you wild enough to head down to Athens, Ga. So stop by for a little taste test!
CaptureRecorded in live motion picture your business! We made a promotional video about how we make promotional videos.Not only can people hear you, they can read whatever it is you’re writing and most importantly, people SEE your body language.Play Video
Enews is cool! If you made it to the bottom of this newsletter than we’re doing our job right. Keeping your customers interested in what’s going on with your business keeps them coming back for more. Enewsletters are a great way to keep a conversation with your clients. Call (843) 227-0619 today to learn how we can grow your client relationships.

Call (843) 227-0619 for details.

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AEI Marketing Offers Referral Program

png2Here’s how it works… Refer someone to AEI and have them mention your name to us. Once we receive payment from your referral, we will contact you and ask for your choice of one of the following: 1. Free Hosting for 1 year 2. A credit for 3 free hours of work 3. 5% of the contract agreement in CASH It’s that easy! At AEI Marketing, we firmly believe there’s no better advertisement than a satisfied customer. To thank you, we want to extend a reward to you, our loyal customer, when you refer friends or clients to us. We’re Looking for Good Customers, Just Like You! Referral Program: Earn More of the Service You Love, for Free! Call Jeff at (843) 227-0619 to refer friends and clients today! We offer new ideas built on solid foundations! Services we offer • Mobile Applications • Websites • Copywriting • Graphic Design • Social Media • Search Engine Services • Custom Software • Public Relations • Print Media • Brand Development • Email Newsletters • Video Production • Political Campaigns • Consulting • And More! For more information or to refer a friend, call us at (843) 227-0619 or visit us on the web at *Terms and conditions apply, call for details on our latest offer. Read more

Why Video?

Here is a video we made about why video needs to be part of your marketing mix … Custom videos for Hilton Head area businesses; get found on the internet, tell the world everything your business has to offer! Read more

The New Google Doesn’t Like Old SEO

“It’s A New Google – We Need To Accept It, Rebuild” Maybe they should have named these things Godzilla instead of Panda or Penguin. The battles that ensued since the birds and the bears were nasty. Some search results were leveled. I’m not being dramatic for the sake of a metaphor – I’m pretty sure we can all agree the results have never been the same. Some SEOs were/are slow to give up the fight. Some agencies still sell SEO that doesn’t work. Others, however, have realized the new rules – while different – still offer great opportunity. Google declares their war on spammers a victory, noting black hat forums have slowed down. They’ve admitted to throwing some FUD into the mix like Kim Kardashian’s publicist might do, but for the greater good of their mission – to fix the results and uphold their “reputation.” All the hatemail and tweets to Matt Cutts isn’t going to change this. I’m pretty sure he’s holding steadfast. While Google won’t nod to the fact that some good got swept up in the bad, they obviously know it. But honestly, I think it works for me. I think the changes, and casualties, were necessary. Were they supposed to wait until they were perfect? Plus I was getting tired of the lack of imagination… not that some of the dark arts weren’t brilliantly designed and executed. But in some sectors, SEO is very slow to change. What I mean is, I was missing the marketing. In 2007 I was in a full-service agency’s marketing department doing SEO. Yet, SEO didn’t feel like marketing then. It was still firmly planted in web development. But in my situation, marketing and web development were siloed. Our departments weren’t friends (some internal politics at play). As asinine as that sounds now, I learned it wasn’t uncommon in big agencies back then. So, to make our SEO offering work, I had to tie “marketing” and “technical” together. As evolution would have it, there’s no doubt that SEO is a marketing channel now… so I kind of lucked out by getting an early jump on it. The more I tied the two together, the more long-lasting the results were. Even today. It’s the only real Panda/Penguin proof strategy I’ve seen.”!TB97A   Read more

The Hilton Head App

ImageProxyServletAEI Marketing is launching “The Hilton Head App” this week. The app contains information about Hilton Head Island businesses and geolocates users to let them know what businesses are nearby. The Hilton Head App will be available through  iTunes and Google Play stores and it’s free to download! Want your business included in the app? It’s free for 2014! Click here for a demo. Read more