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Facebook will let you buy products from retailers’ Pages

You’ll soon be able to buy a lot more stuff on Facebook.

The social network is testing a shopping experience that allows users to buy items directly from business’ Facebook pages. The new shopping feature, first reported by BuzzFeed, will allow retailers to turn their Facebook pages into mini storefronts outside of their main websites.

Facebook confirmed the new shopping features to Mashable Wednesday, saying it’s currently being tested among a small number of users and a handful of retail and e-commerce companies.

On mobile, the shopping features will appear in a new “shopping” section on the page, as pictured in the mockup image, below, while on desktop the shopping section will appear as a separate tab on the page in the same area where the Timeline, About, Photos and other tabs are currently located.

In the shopping section, companies will show off products in a format that appears to be similar to the way photos are laid out. If you want to buy one of the products, the retailers will be able to choose whether the actual transaction will take place within Facebook or whether you’ll be redirected to the company’s website.

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For those that choose to keep the shopping experience inside Facebook, the checkout process will be very similar to the one already in place on Facebook ads that use the buy button.

Facebook spokesperson Mike Manning said it’s too early to offer a timeline for when it will expand more broadly to include more retailers or be surfaced to more users. He declined to name the businesses participating in the initial test, but noted there are a range of different-sized retailers and e-commerce companies currently involved.

The news comes as other social platforms are looking to increase engagement — and, eventually, revenue — with native shopping experiences. Pinterest rolled out buyable pins earlier this year, and Google announced Wednesday it would be experimenting with a “buy” button in its search results.

Meanwhile Facebook has been increasingly experimenting with payments and shopping features. The company added peer-to-peer payments in Messenger earlier this year, and rolled out a business version of Facebook Messenger that allows customers to interact with businesses, including retailers. Recent reports have suggested the social network is also in the midst of testing a shopping assistant feature for Messenger.

It doesn’t sound like Facebook plans to make money directly off shopping transactions for now, but all these new shopping and payment-related features fall in line with the company’s larger goal of keeping users in its apps and website as long as possible.

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For Effective SEO, Content Is Still King

Ask us about copy-writing for SEO … (843) 227-0619!

From Emarkerter:

seoMarketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation, and in June 2015 research by Ascend2, 89% worldwide rated SEO successful at achieving these objectives. Further, in February 2015 polling by Econsultancy, fully 73% of in-house marketers and 76% of US agencies worldwide said SEO provided excellent or good return on investment (ROI), the first- and second-highest responses.

Most Effective vs. Difficult SEO Tactics to Execute According to Marketing Professionals Worldwide, June 2015 (% of respondents)
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More than seven in 10 respondents said SEO effectiveness was improving, and content was by far the most important factor in this. Fully 72% cited relevant content creation as the most effective SEO tactic. Unfortunately, though, it was also the second most difficult, at 46% of respondents.

The second most effective area, keyword and phrase research, proved to be much easier at executing; however, this stresses content’s importance again, as these terms must relate to the content produced. Putting manpower toward frequent website updates as well as link building also ranked highly for effectiveness, though the latter was the most difficult to execute. While website URL restructuring was the least difficult, it was also the least effective.

Outside experts can help marketers maximize SEO efforts and effectiveness. As such 81% of Ascend2 respondents outsourced some or all of their SEO tactics.

Q4 2014 data from AdLift reaffirms the importance of showing up at the top of search results. Looking at the clickthrough rate (CTR) of US desktop organic search results on Google, average CTR for branded keywords in position one was 45.7%, vs. 11.6% for second and 5.4% for third. Similarly, CTR for nonbranded terms was 24.7% for spot one, vs. 12.8% and 7.4% for Nos. 2 and 3. Mobile showed similar results. CTR for branded keywords in position one was 46.4%, vs. 10.8% in second and 6.1% in third. For nonbranded terms on mobile, first position saw an average CTR of 27.4%, dropping to respective rates of 17.6% and 13.9% for Nos. 2 and 3.

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Software Development Success

aeiSome software development companies program with the theory that it is ok for end-users to get garbage information out of software if they put “garbage” in user input fields. (GIGO Programming).

This is a very bad theory.

Should end-users guess input formats such as pre-required date, and time formats? If the end user is confused by data field inputs – (1/1/16 or January, 1, 2016) then the software is a failure.

Making it easy for end-users doesn’t happen by accident and it can be painfully expensive to tweak systems once $125 per hour programmers are working their magic!

At AEI Marketing, we do extensive analysis of proposed software development projects; We document every intricacy of your system in advance. It is our job!

As for GIGO Programming, these developers use the word “garbage” twice in their calling-card. We think that says all you need to know about their planning processes.

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An Exercise In Website Design Mock-Up


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8 Ways to Beat Facebook’s Algorithm and Keep Your Consumers Engaged

From Mashable

1. Integrated approach

A few years ago we relied heavily on fan page interactions. Now with the changes made we have seen dramatic drops in engagement through Facebook for our brand. To counter this we have taken a more integrated approach with all our social networks and started to use pins and tweets in A/B tests to gauge fan interactions. If something catches the attention of viewers, then we also share it on Facebook.

2. Great content

No matter what the algorithm is, great content will always rise to the top. We think about great content as information that our fans can use. An algorithm change impacts all businesses, not just ours. Focus on creating content that your fans love and will want to share — the best content will always rise to the top.

3. Don’t game

Our focus on any social network has always been about real engagement instead of vanity metrics. As every social network shifts to embrace quality over quantity, Facebook will only increasingly reward excellent content.

4. Staff engagement

We are definitely getting less natural engagement, but we’ve done a few things to offset it. Firstly, we’re beefing up staff engagement and sharing of our posts. Facebook won’t hide personal updates. Secondly, we’re working more with Facebook ads; they’ve been hit and miss so far. Finally, we’re putting money and effort elsewhere. Twitter, Linkedin, Pinterest, partnerships and on-the-ground marketing all drive people to our site, so that we’re not reliant on Facebook.

5. Email marketing

Social media is fickle yet necessary, but diversification is even more so. As a small business with Facebook as our number one source of referral traffic, the change hit us hard. But a few things are helping us keep ahead of the curve and outside the box. We don’t post just to post; however, we have found that posting 4-6 times a day increases engagement without paying. Our numbers are heavy on Facebook and lower on Twitter, Instagram, Youtube and Pinterest. We cross-promote with exclusive content, contests, flash sales and discounts to help spread the fan love. To this day, email marketing still trumps all social in regards to conversions. We incentivize email signups.

6. Autonomics

Autonomic (intelligent automation) tools are just now hitting the market but are already allowing us to maintain our edge and maintain strong, non-paid marketing efforts on the Facebook platform. Autonomic tools use big data and best practices to ensure your marketing sees the right people at the right time, with the right message. With continued changes to the Facebook algorithm, these tools will soon be the only way to use Facebook and avoid pay-to-play.

7. Timing and content

Facebook is changing the way we consume media. You used to be able to post a picture and have it go viral. Now Facebook is favoring content. If your business isn’t posting amazing articles that people will like, your EdgeRank will go down and your business page will fade into the dark. By posting at times when people read and click on articles, our business page has stayed ahead of the curve and we consistently see improvements in our Facebook interactions.

8. Diversification

No sweat. We’re beefing up in other areas of social media. We’ve really been flexing our muscle with Google+ and LinkedIn. With the time we that aren’t investing in Facebook for our social clients, we’re putting towards getting more dynamic and playful with Pinterest and Twitter. You know what they say about when one social medium closes….

See Complete Article

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SEO Services

At AEI Marketing we offer SEO Services to Hilton Head businesses:

Increase your website rankings with professional Search Engine Optimization:

Site Optimization – The careful placement of keyword optimized content and code to bring your website up to latest standards for the ever changing search engine landscape. This includes page speed optimization, XML sitemaps, alt tag additions, keyword targeted posts and pages, and much more!

Website Submission – Registration to relevant search engines, social bookmarking portals and directories: building a solid base for all future SEO work.

Link building for your website – The largest factor in your results: incoming links with quality anchor text  from related websites play a major role in your SEO ranking.

Content Marketing, Blogging and Placements – Content development and creation, design and posting, custom articles and blog posts, all help establish your niche in the marketplace and  get more traffic to your site.

 E-newsletters help you keep in contact with your customers, building your brand and increasing loyalty.

Pay Per Click – The quickest way to the top, but without proper set-up and management, a huge waste of money. Let our certified technicians set-up and manage your PPC efforts.

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Hilton Head Mobile Apps

Yes, we make the best mobile apps in the Hilton Head area.

  • Software design
  • Software integration
  • Web-based applications
  • Native Mobile applications
  • Crowd sourcing and social media integration
  • Ecommerce solutions
  • Product display and shopping carts
  • Custom databases

If you start by making a website with a responsive design, making your app becomes much easier and more economical. Think about this before you design your website and save money on your app design!

AEI Marketing also offers a complete digital suite for Realtors! We can provide a mobile app that works on Android and iPhone – it searches and maps real estate listings in real time; users can create accounts and will then receive updates on new listings which fit their desired criteria; the app even provides a way to send messages and market reports to your buyers.

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Your Google Searches May Help Decide Your Facebook Ads

hilton head media designOk, so being tracked on the internet is really kind of creepy, but I think we all know it happens. How many times have you searched for a product and then later noticed very specific ads appearing that are directly related.

If you are familiar with Google Pay Per Click advertising, then you know this is easily done.

I guess it is not surprising to see Facebook copy the masters …

“The ads you see on Facebook may soon look a lot like the ads you see on Google.

Marketers are now able to take keywords from your search query on Google (or Yahoo or Bing) and use that information to offer you more targeted ads in your Facebook feed.

That’s thanks to ad technology created by Facebook ad partner Kenshoo Social. Kenshoo’s technology is still in beta, but won’t be for long. The company says that many of its clients should have access to the service in the coming weeks.

If you click on an ad that results from a search query, marketers can use Kenshoo to pick out keywords from your searches to better target you on the social network.

For example, if you search for “red running shoes” on Bing and click on a Nike ad that surfaces, Nike will recognize the keyword that surfaced that ad (probably “shoes”) and then send you shoe-related ads on Facebook, too.”

From Mashable – Read More

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Hilton Head Responsive Website Design

“Five years ago a small business was ahead of the curve if it had a nicely designed website. But with a Cisco report showing mobile data traffic up a staggering 81% in 2013 alone as more and more consumers use different types of devices to browse the Internet, web design site, Wingman Planning says every small business needs their website to be easily accessible on multiple platforms.

“The market is continuing to change and as more people learn about responsive websites, the more they realize that it could make a big difference in their business,” said Tom Mirabella, co-founder of the eight-person web-design startup.

“By having your website coded this way, you are allowing consumers to engage with the site more…. Just ask yourself, ‘Do you use your phone to search online?’ and I guarantee almost everyone would answer, ‘Absolutely.’”

– Tom Mirabella, co-founder of Wingman Planning

Responsive websites make sites flexible for viewing on any device — whether, for instance, it’s a PC, iPhone, iPad or Android — giving the consumer the same content but varying the look dependent on where it is viewed. And mobile search is quickly gaining traction over the more traditional desktop queries. According to SuperMonitoring.com, a monitoring and testing service for websites, 50% of mobile phone users access the Internet primarily from their phone, which, Mirabella says, makes responsive web design all the more critical.

“By having your website coded this way, you are allowing consumers to engage with the site more,” he said. “We are seeing more page views per visit on sites with this type of technology…. Just ask yourself, ‘Do you use your phone to search online?’ and I guarantee almost everyone would answer, ‘Absolutely.’”

Wingman Planning designs can cost anywhere from $1,200-$5,000, and Mirabella, who was in marketing for 8 years prior to starting the company, said he always had small businesses in mind when he created his own.

“I saw marketing going digital and I thought that everyone would need a good online presence…. Bigger companies have the resources, but small companies often don’t,” he said. “If you have the time, a small business owner can create their website using a template. But most small businesses don’t have the time and I believe that businesses benefit from original designs — and you need to make sure that the finished product looks really good on every device.” – Fox Small Business Link

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June Enews from AEI Marketing

 aeiLogo
 Our E-newsletter
mobileWe’re excited to announce the release of the Beaufort Waterfest mobile app. The app displays news feeds, calendars of festival events and shows. Users can purchase event tickets, shop for merchandise and more.For festival guests, the app adds conveniences and engagement opportunities via the app and social media. We’ve been the Webmaster, ecommerce provider, and technical advisor for the Beaufort Water Festival for over three years.Visit the website or download the app to your mobile device or tablet from the Google Play Store or iTunes. 
justinSales by the Sea, the Newest Member of the AEI Team Hi everyone, I’m Justin and I’m thrilled to join the AEI team! I graduated from USCB with a Bachelors of Science in Business Administration with a double concentration in Management and Marketing. I may be a recent graduate but I’ve had my hand in sales since my first lemonade stand. I’ve lived in Hilton Head for nearly ten years and I’m excited to bring my experiences to AEI as the new sales guy. When I’m not talking to people about the super cool things our strategy team and code monkeys can do I dabble in numismatics and enjoy the many beaches on the island.
porterhouseIt’s All in the Family For those who may not know, AEI happens to be affiliated with the Porterhouse Grill. Jeff’s brother, Andy Urell, is the head chef at this fine establishment and we’ve taken over the website and monthly newsletter. Check out their new website. Your taste buds may just drive you wild enough to head down to Athens, Ga. So stop by for a little taste test!
CaptureRecorded in live motion picture your business! We made a promotional video about how we make promotional videos.Not only can people hear you, they can read whatever it is you’re writing and most importantly, people SEE your body language.Play Video
Enews is cool! If you made it to the bottom of this newsletter than we’re doing our job right. Keeping your customers interested in what’s going on with your business keeps them coming back for more. Enewsletters are a great way to keep a conversation with your clients. Call (843) 227-0619 today to learn how we can grow your client relationships.

Call (843) 227-0619 for details.

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